Product

Vision

We as the creators of the product see it as the next Uber for Hospitals in India in the coming 5 years. Due to the reason that this app is a necessity, our vision is to partner with Google (Android) and Apple (iOS) to make ours a system app in their respective Operating Systems as our mission of launching this will only be accomplished when we see the app in every single smartphone in the country.

Business Plan

For a better flow of movement during an emergency is to create a huge network with each and every hospital in the country that are willing to connect with our database so as to allow a smooth functioning of the app. After which, users will be acquired through commercials, organic marketing, social media awareness etc. The guiding principle here is to grow the hospital base as much as possible, since we are not charging anything for the users the process of acquiring will be much easier in comparison to the business charging the consumer. The commission will be charged on the bill of the patient generated by the hospital whose request was accepted first so that it is fair for all the hospitals that charge higher for the some emergency procedures to the hospitals who charge less. In case of government hospitals, we do not charge anything so that quality treatment is available to each and every citizen in the country.

Target Customer Analysis

A comprehensive target market customer analysis is one of the crucial components to help business with all the required information and making wise business decisions. The 4 most basic yet the important questions while formulating an analysis plan are:

  • Who are the potential customers?
    Since our product is healthcare-related, our customer base includes every single individual in India which includes those who might be in a state of emergency at any point of life or already suffers from a disease or problem that might cause a mishap in the future. As per the statistics available, India on an average receives 75,000 emergencies calls a day
  • Where are they located?
    The best part of our product is that it is neither restricted to any specific region of the country. Anyone present in any region of the country can access the feature as long as there is a hospital present in the nearby or surrounding areas.
  • How large is our target market?
    As mentioned, our target market includes every single individual in the country but going by the practicality that occurs in the ordinary business of life, only 10% of the total customers aware of the product actually avail it. This generally occurs in the case of a luxury but we believe that our product instead of being a luxury is actually a basic necessity. So, the rule of 10% customer acquisition actually holds, as we believe, invalid in our case and with that we would like to get back to the point where our target market basically includes every single individual
  • What section of the society is being targeted and what income groups can avail the features?
    The best part of our product is that it never charges a single rupee from the customer, our business model is to charge the hospitals to which the customers are redirected. In case of private ones, a commission is charged on the hospital bill of the patient while in the case of a government hospital, if granted the permission to get the software (product) implemented, no commission will be charged from the user or the hospital.

Functionality

Basic Functionality

A completely new user finds this app. He/she can signup his/her account and then has to enter basic details like name, phone, basic health problems, address and the most important field is his/her preferred hospital which will be nearest to the house.

Now, one day an emergency occurs so the family member also present there can press the emergency button after which -

  • An emergency request is sent to multiple hospitals at once (i.e the preferred hospitals)
  • The hospital has the ability to accept or reject the request based on the availability which they can also view on their dashboard which our company is offering.
  • If rejected, there are other hospitals who are there to accept
  • If accepted, the request is assigned to the hospital, after which an automatic dispatch request is sent to the ambulance with the user coordinates.